The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant.
Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity.
However, just because a writer can complete a masterpiece, it doesn’t mean that he or she is a natural marketer.
All too often, authors lose perspective when it comes to relevance as they attempt to excel in the area of creativity. While creativity does have its benefits, mobile tech requires marketing to offer relevance to the consumer more than any other medium. This is among the most interactive types of advertising that is currently available, particularly in the mainstream, so if your mobile tech based marketing doesn’t prove its worth to the viewer right away, then it doesn’t matter how well written and thrilling a book may be – nobody will ever hear about it.
Equally, some authors are focusing on mastering the art of marketing over mobile tech to spike their exposure.
Amanda Giasson, co-author of the first novel in the Perspective book series, Love at First Plight, explained that being an author isn’t just about writing books. Even before that first edition is published, the marketing learning curve begins, and that includes mobile advertising, social media marketing, and – above all – finding out what is relevant to the readers who are most likely to find the book appealing.
Equally, she pointed out that she and her co-author, Julie B. Campbell, have discovered that relevance should not be mistaken for mobile marketing tools. While social media marketing is critical, for example, and it is important to choose the right platform – be it Facebook, Twitter, or even Snapchat – if the content that is shared in those spaces is not relevant to the reader, then it won’t matter where the author reaches out to the readers or how often. It simply will not matter.
Giasson stated that “You need to find more than one avenue to connect with your readers. You can’t effectively market to your readers if you don’t know where to target them. Social media opens up new windows of opportunity. But beyond that, once you’re there, you need to make it interesting. Tell your reader why they should care or they’ll move on to the next thing that matters more to them.”
Instead, Giasson and Campbell have found that the true challenge is to find out not only where their audience can be reached, but also to discover what matters to them, what they want to see, and how they want to see it. In this light, they have created a YouTube channel that they intend to maintain to a greater degree upon the release of their second book at the start of 2016, they keep their Facebook and Twitter accounts regularly updated, they have teamed up with other authors within the young adult fiction genre, and have future intentions for Goodreads book giveaways, contests, and perhaps even an online scavenger hunt. The reason is that this is what appeals to their market and it keeps their content fresh.
In this light, they have provided their mobile tech using readers a reason to care about what they have to say and a reason to follow through with the call to action. When it comes to mobile marketing, there are few greater goals.
